Last updated: November 5, 2026
About top10values
This is a personal project by Juan Alejandre. Its purpose is to share Juan's experience of how much you can infer about yourself from knowing your own personal values.
Who Juan is
Juan Alejandre is an industrial engineer and technology consultant. For 25 years he has worked with high-performance teams, helping companies align their values and culture with what truly motivates their people. Seeing so many different personalities up close led him to one conclusion: values are like the DNA of a person's character. top10values grew out of that idea, as a simple way to discover yours. To learn more about his work, write to him from the contact page.
What top10values is
A comparison game to discover your ten most important personal values. You choose between two values at a time and an Elo scoring system ranks the 50 values according to your choices. How it works under the hood, including its limits, is explained in the methodology.
How the content is written
The page for each value is drafted with the help of artificial intelligence tools and Juan reviews each one before it is published. Pages that have not been reviewed yet are hidden from search engines. The personal report you can generate at the end is produced automatically with AI from your results.
How it is funded
Playing and seeing your Top 10 requires no payment or sign-up. The project is supported by Google AdSense advertising and by the optional detailed report (€9.95, VAT included). We do not sell your data.
Talk to us
If you spot a mistake on a value page, miss a value or want to share your experience, write to top10personalvalues@gmail.com or use the contact page.